![]() ![]() The first growth hack in historyĪnd so Smith and Bhatia discussed things with their investors. ![]() ![]() A respectable success, but the two founders wanted more. Developers Sabeer Bhatia and Jack Smith released their free email service Hotmail that day.Īfter a little more than 20 days – at the end of July, 1996 – the service was already being used by 20,000 users of the still young Internet. It was the American Independence Day in 1996 – a deliberately chosen day.
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